Compliance From the Start(up) At least two or three times a year you are hooked on a featured profile piece from a business magazine or Sunday newspaper about a hot new startup and its radical leadership team, right? You know the piece. No one saw Startup X coming and now X is about to set our tired institutions ablaze and build on the ashes something that forever changes the way we live. And, they’re just getting started. Whoa! That’s a story every major media outlet indulges in, but why? Why do we read these profile pieces when the narrative is all too familiar to us? Contributing to the creation of an innovative product is a part of it for sure, but learning about the team behind the scenes is equally if not more compelling. We want to live the excitement and satisfaction captured in those Sunday features. We want in on that culture.